With over 70 years of experience, Electra Consumer Products is the largest, leading group in climate and air conditioning, consumer electronics retail, and import and trade of international brands. The company, which is a subsidiary of Elco Holdings, operates in Israel and is active in Europe and Africa.

At Electra, we believe that innovation and technology are simply tools designed to help everyone enjoy quality of life.

We believe that if we make technology accessible to everyone and enhance the shopping, maintenance and service experience, we can help everyone satisfy their personal needs and make life more enjoyable.